No Fee Unless You Win

McMillan Law Group represents California Lemon Law clients on a contingency basis with no fee unless we win. Under California Civil Code § 1794(d), the manufacturer pays the prevailing consumer’s reasonable attorney’s fees and costs — separately from the consumer’s buyback, replacement, or cash settlement. Your recovery is not reduced by our fees. If we don’t win, you owe nothing.

 

 

How Our Fee Structure Works

  • Zero retainer. No money up front.
  • Zero hourly billing. You are not billed for our time or our costs.
  • If we lose, you owe nothing. Our fee is contingent on your recovery.
  • If we win, the manufacturer pays our fees — under § 1794(d) — separately from your underlying buyback or settlement. Your recovery is paid in full to you.

 

 

Why This Is Possible: § 1794(d)

The California Legislature recognized in 1970 that lemon-law claims are typically too small to justify private legal representation without fee shifting. Civil Code § 1794(d) requires the manufacturer to pay the prevailing consumer’s reasonable attorney’s fees. This is one-way fee shifting — the consumer never pays the manufacturer’s fees even if the consumer loses.

Full explanation: attorney fee shifting under California lemon law.

 

 

What This Looks Like in Practice

Example settlement (hypothetical):

  • Vehicle purchase price: $48,000
  • Buyback amount paid to consumer: $46,500 (after mileage offset, plus collateral charges)
  • Civil penalty negotiated: $15,000
  • Attorney’s fees paid by manufacturer to McMillan Law Group: $35,000
  • Net to consumer: $61,500
  • Out of pocket: $0

The attorney’s fee is a separate payment by the manufacturer. The consumer’s recovery — buyback + civil penalty — is paid in full to the consumer.

 

 

What “Win” Means

“Win” in this context means a recovery for the consumer — buyback, replacement, cash-and-keep settlement, or favorable judgment. Settlement counts as winning under California’s “prevailing buyer” standard. We collect our fee only when there is a recovery.

 

 

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About the Author

Julian McMillan is the founder of McMillan Law Group and a California lemon law attorney with over 25 years of legal experience, having represented San Diego consumers since 2000. He has been named a Thomson Reuters Super Lawyer twelve consecutive years (2014–2025), recognized by the National Trial Lawyers as a Top 100 Civil Plaintiff Lawyer, and listed in San Diego Magazine’s Top Attorneys in San Diego (2016–2025) and America’s Most Honored Professionals (2018–2025).

Julian holds an L.L.M. from the University of San Diego School of Law, an L.L.M. from Nottingham Law School (England), an L.L.B. with Distinction from the University of Exeter (England), and a B.A. (Honors) from the University of Victoria (Canada). He is admitted to the California Bar, the U.S. District Courts for the Southern, Central, and Northern Districts of California, and the Supreme Court of England and Wales. Before founding McMillan Law Group he practiced at DLA Piper (San Diego) and Ashurst Morris Crisp (London).

McMillan Law Group · 4655 Cass St, San Diego, CA 92109 · +1 619-795-9430 · Statutory citations on this site link to leginfo.legislature.ca.gov.